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Pink Shirt Day


Where’s the power?

This year, Pink Shirt Day is May 18, 2012, and we’re talking about the power we all have to prevent bullying. Everyone has the power to ask for help, the power to change behavior and the power to intervene. What you do makes a difference, so take action: wear a pink shirt on May 18th and start a conversation.

Pink Shirt Day is a national campaign aimed to raise awareness about the power to prevent bullying. Pink Shirt Day aims to reduce bullying by celebrating diversity and promoting the development of positive social relationships. An annual event celebrated throughout New Zealand and the world, Pink Shirt Day aims to create a New Zealand where all people feel safe, valued and respected.

The event began in Nova Scotia, Canada, in 2007, when a group of students stood up to defend a kid who was bullied because he was wearing a pink shirt. The students took a stand by all wearing pink shirts to show solidary, and handing out pink shirts to their classmates.