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Unique Ability


Unique Ability (formerly “I Think Differently”) was developed to shine a light on the uniqueness of disability. The site was initially supported by the New Zealand Government’s Think Differently social change campaign to create a fundamental shift in attitudes and behaviour towards disabled people. Now it is an online project of Diversity New Zealand.

The site has three key purposes:

  • To reframe and rename disability in order to focus on uniqueness and resilience rather than abnormality and deficit.
  • To put into practice Gandhi’s idea that, in order to change the world, we must first change ourselves to reflect the change we wish to see in the world.
  • To find new ways for people who experience disability (and those who don’t, yet) to interact with each other.